KLEs Inst. of Mgt. Studies and Research (IMSR), BVB Campus, Vidyanagar, Hubli, Karnataka, India.
Abstract
The proliferation of data in the digital age has opened avenues for transformative applications across various sectors, with education being no exception. This study presents a comprehensive market overview of big data analytics (BDA) within the education sector, focusing specifically on the Indian context. Leveraging a multi-faceted research approach, encompassing literature review, industry reports and expert interviews, this article synthesises the current landscape, trends, challenges and opportunities associated with the adoption of BDA in Indian educational institutions. The analysis reveals a burgeoning interest in leveraging BDA to enhance various facets of the education sector in India. Educational institutions are increasingly recognising the potential of BDA in improving student learning outcomes, optimising administrative processes and facilitating data-driven decision-making. Key applications include personalised learning recommendations, predictive analytics for student performance and resource optimisation. However, despite the promising prospects, several challenges impede the widespread adoption of BDA in the Indian education sector. These challenges include data privacy concerns, lack of skilled personnel, infrastructure limitations and cultural resistance to change. Addressing these challenges is imperative to unlock the full potential of BDA in transforming the educational landscape. Moreover, the study identifies notable trends shaping the market, such as the growing demand for learning analytics solutions, emergence of data-driven educational platforms and increasing collaborations between academia and industry players. Additionally, government initiatives aimed at promoting digitalisation and data-driven decision-making in education are contributing to the momentum. In conclusion, this research underscores the significance of big data analytics in revolutionising the Indian education sector and provides insights into the market dynamics, challenges and opportunities. By addressing the identified challenges and capitalising on emerging trends, stakeholders can harness the power of data analytics to foster innovation, improve educational outcomes and drive sustainable growth in the Indian education ecosystem.
Keywords: Big Data Analytics, Education Sector, Indian Context, Market Overview, Transformative Applications, Student Learning Outcomes, Predictive Analytics, Data Privacy, Skilled Personnel
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