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A Study on Fundamental Analysis of Selected Equity from FMCG Sector

International Journal of Applied Marketing and Management

Volume 8 Issue 1

Published: 2023
Author(s) Name: Revati Galagali, Smita Nadiger (Jadhav) | Author(s) Affiliation: KLEs Institute of Management Studies and Research (IMSR), BVB Campus, Vidyanagar, Hubli, Karnataka.
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Abstract

The method of measuring the true market value of a stock is fundamental analysis. The purpose of this research is to conduct a fundamental examination of chosen Fast Moving Consumer Goods (FMGC) sectors. The goal of this research is to improve the fundamental analysis approach stock valuation model by evaluating theoretical foundations and literature reviews. The fundamental analysis is broken down into three sections. Gross Domestic Product, fiscal deficit, inflation and current account deficit are the elementary factors which are concerned to economic analysis. An examination of the industry the Indian FMCG sector is examined in terms of entry obstacles, industry type, government intervention and Porter’s five force model. Finally, several factors such as dividend payout ratio, earning per share, price to earnings ratio and debt-equity ratio are employed in company analysis. It also focuses on calculating intrinsic share value and comparing it to market value. The share is considered to be undervalued when intrinsic value exceeds market value the share is said to be overvalued when intrinsic value exceeds market value.

Keywords: Economic Analysis, Industry Analysis, Company Analysis, Intrinsic Value, P/E Ratio, EPS

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