Sunday, 28 Nov, 2021




An Empirical Study on after Sale Service of LIC with the Thrust on Agents Ability after COVID-19

International Journal of Applied Marketing and Management

Volume 6 Issue 1

Published: 2021
Author(s) Name: Lovely Biswas, Amit Kumar Chakrabarty, Malay Kumar Ghosh | Author(s) Affiliation: M.Com Pass out Student, Department of Commerce, Kalyani University, Nadia, West Bengal, India.
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The present study deals with the after sale service of Life Insurance Corporation of India (LIC) with the thrust on agents’ ability after COVID-19. The study has been conducted on a selected branch of LIC of West Bengal (WB), purely based on primarily data collected from agents, policyholders, and administrative personnel of that branch. A sample of 21 agents and 210 policyholders has been selected at random basis for the purpose of the study. Two types of questionnaires have been used to collect primary data. Some statistical techniques viz., correlation coefficient, coefficient of determinant, t-test, paired t-test, Chi-square test have been used to analyse the data. The study reveals that the after sale service of the selected branch is being hampered after COVID-19, though agents’ ability to secure business continues efficiently.

Keywords: LIC, After Sale Service, Business Securing Ability, Social Familiarity, Illegal Advantage, Behaviour

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