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Environmental Turbulence, Government Support, and Organisational Performance: A Study of SMEs

International Journal of Applied Marketing and Management

Volume 6 Issue 1

Published: 2021
Author(s) Name: Ashok Kumar, Neetu Andotra | Author(s) Affiliation: Department of Commerce, University of Jammu, Jammu and Kashmir, India.
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Abstract

The main purpose of the study is to validate the dimensions of environmental turbulence, government support, and organisational performance of 180 SMEs functioning in the UT of J&K. Owners/managers/partners/departmental heads of 180 SMEs were contacted for data collection through questionnaire. Exploratory factor analysis and confirmatory factor analysis were used for data reduction and confirming the factors emerged. Hypothesised relationships were checked through structural equation modelling. The results established volatility, uncertainty, complexity, and ambiguity (VUCA) as dimensions of environmental turbulence. Further, the impact of environmental turbulence and the role of government support significantly moderates organisational performance.

Keywords: Environmental Turbulence, VUCA, Organisational Performance

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