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Impact of Green Banking on the Financial Performance of Public Sector Bank in India

International Journal of Applied Marketing and Management

Volume 10 Issue 1

Published: 2025
Author(s) Name: Aarti, Silender Singh | Author(s) Affiliation: Department of Commerce, Chaudhary Devi Lal University, Sirsa, Haryana, India.
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Abstract

This study examines the impact of green banking initiatives on the financial performance of public sector banks in India. Utilising an ex-post facto research approach, data was sourced from secondary platforms, including the Reserve Bank of India’s (RBI) official website and financial market records, spanning from 1 April, 2019, to 31 March, 2023. The research primarily aims to assess the correlation between Green Banking Practices (GBP) and financial outcomes while evaluating the impact of these sustainable strategies on the performance of Indian banks. Data analysis was carried out using both descriptive and inferential statistical techniques. The results reveal a substantial positive impact of GB on the Financial Performance (FP) of Indian public sector banks. Consequently, the study advocates for increased adoption of GBP by bank management to foster improved financial results and promote environmental sustainability.

Keywords: Green Banking Practices (GBP), Financial Performance (FP), Mobile Transactions (MT), National Electronic Fund Transfer (NEFT), Return on Assets (ROA), Return on Equity (ROE)

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