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The Impact of Organisational Communication Satisfaction on Employee Productivity

International Journal of Applied Marketing and Management

Volume 1 Issue 1

Published: 2016
Author(s) Name: Kirti Rajhans, Tunisha Shome | Author(s) Affiliation:
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Abstract

An employees perception about various aspects of organisational communication is very important as it directly affects his performance. The objective of this paper is to examine the impact of organizational communication satisfaction on employee productivity in different organizations. The paper tries to explore the importance of employee perceptions about organizational communication and its correlation with employee productivity. A survey of 300 employees from ten different companies in India with diverse portfolio was conducted for this study. The Downs and Hazens (1977) Communication Satisfaction questionnaire (CSQ) was used to understand the importance of communication satisfaction in organizations and also to test the Communication Satisfaction Index of the particular organisation. A separate questionnaire for rating employee productivity was used through which a Productivity Index (PI) was derived. Pearsons correlation and regression were used to determine the actual correlation between the two variables. The results indicate that the organizational communication satisfaction has a positive correlation with the employee productivity. If employees feel that the organizational communication is effective, it leads to increased productivity. It is also seen that when communication satisfaction is low, managerial evaluation of productivity in terms of quality, efficiency, punctuality, and planning is low. The study results through an independent test endorse the fact that communication satisfaction is a very important factor in organisational setup and has a significant impact on employee productivity in all types of organisations.

Keywords: Communication Satisfaction, Employee Productivity, Organisational Communication

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