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Impact of Market Orientation on Performance: An Analysis of Indian SMEs Using K-Mean Clustering

International Journal of Business Analytics and Intelligence

Volume 6 Issue 2

Published: 2018
Author(s) Name: Seemant Yadav, Vikas Tripathi | Author(s) Affiliation: GLA University Mathura, Uttar Pradesh, India
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Abstract

Market orientation and its impact on business performance are for quite some time been considered by various researchers. In any case, the non-appearance of a brought together conclusion prompts the development of uncertainty at the idea of relationship exist. This investigation is an endeavor to legitimize the linkage that exists amongst performance and firms market oriented strategies. Moreover, as larger part of studies were basically centered on developed nations’ large-scale firms the examination centers around developing nation small manufacturing organizations. The information was examined by utilizing cluster analysis and significance understanding is given toward the finish of the study.

Keywords: Market Orientation, SMEs Cluster Analysis, MKTOR

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