Sentiment Analysis of Swachh Bharat Abhiyan
Published: 2015
Author(s) Name: Sahil Raj, Tanveer Kajla |
Author(s) Affiliation: School of Management Studies, Punjabi University, Patiala, Punjab, India
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Abstract
The present paper is about the social media analytics. It is a new tool to analyze the behavior of the users who use social networking sites and other social sites like blogs, forums etc. Every organization uses this
tool to analyze their customers. Even the government agencies are using these analytical tools to get the feedback of their newly launched missions and their policies. In this paper the sentiment analysis of Swachh Bharat Abhiyan is done with the help of tweets extracted from twitter. Tweets regarding Swachh Bharat Abhiyan are extracted with the help of an open source software R-studio. The geo-locations of tweets are also extracted in the software and the results are plotted on the map of India. The pattern of tweets are analyzed and the popularity of the mission is evaluated. The word cloud of the popular and the most used words is also formed in the R-studio software. With the overall analysis, the popularity of the mission is perceived
according to the regions on the map of India, and the strategies can be applied to popularize the campaign in the lesser known regions of India.
Keywords: Swachh Bharat, Word Cloud, Geo-Location, Campaign
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