Human Values in Corporate Social Responsibility:A Case Study of India
Published: 2012
Author(s) Name: Aruna Das Gupta
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Abstract
Values provide an in-built standard of reference and judgment for our actions. Values are by no means static, permanent, and
unchangeable. We may have good reasons for abandoning a value or incorporating a new one in our system, but that process involves its
own justification and careful reckoning. The corporate sector in India is dominated by family firms, not only in terms of overall numbers, but
also with respect to representation among the largest companies. Some of the more prominent of the family controlled business houses have a
history of corporate philanthropy and involvement in community development dating back to the last century and the early part of this century.
These commitments, in most instances instilled by the founder of the firm, have expressed themselves in a wide Variety of areas.
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