Sustainable Ethical Ecosystem for E-Commerce Networks

Abstract

Ethics in management refers to the principles and values that guide decision-making and behaviour in organisations. It involves considering the moral implications of actions, policies and decisions and ensuring that they align with societal and organisational norms and values. Ethics are principles of life and business is run by people. The paper aims to investigate the various factors influencing consumer trust and privacy on e-commerce system and identify different ethical factors that affect consumer perceptions towards e-commerce adoption. The paper further highlights on the various aspects that enhance deeper understanding on values, trust and ethics for business sustainability while providing fair trade and sourcing for citizens and stakeholders. In this process, the article tries to study the meaning, need for ethical code in business, Indian ethos and ethical values, effective ethical practices, emergence of global e-commerce business, legal framework, etc., and provide conclusions.

Keywords: Ethics, Ecosystem, E-Commerce

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