Corporate Social Responsibility in the Czech Banking Sector
Published: 2014
Author(s) Name: Veronika Buckova |
Author(s) Affiliation: College of Logistics, Palackého, Prerov, Czech Republic
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Abstract
Banks, like other business entities, influence their environment – the whole society and nature. The impact of bank activities on the environment may be positive or negative, more or less important. The banks themselves endeavour to guide the impact of their business activities on the environment. They create their corporate social responsibility (CSR) policy; that is the theme of this paper. The goal of this paper is to find out how the banks of the Czech banking sector manage their impact on the environment. The research aims to analyze the principles of their CSR policy and the actions provided under their CSR policy. The results of this research are the part of a wider research that is focused on the measurement and assessment of the impact of the banking sector on the economy, society and environment. The first part of the paper focuses on the theoretical explication of corporate social responsibility and its characteristic features in banking. The main part contains results of a research aiming to explore the actual situation in the field of corporate social responsibility in the Czech banking sector. At the end of the paper, the results are assessed and suggestions or recommendations of the author are formulated.
Keywords: Banking Sector, Corporate Social Responsibility, Economic Prosperity, Social Responsibility, Environmental Protection
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