The Influence of Job Security and Psychological Contract Fulfilment on Organisational Citizenship Behaviour in Indian Private Life Insurance Sector

Abstract

The goal of the article is to empirically link the employment security to the employee’s organisational citizenship behaviour (OCB) with examining the impact of psychological contract fulfilment (PCF). The discretionary behaviour of the employees towards the organisation and towards other employees of the organisation is very crucial as this is the element which affects the productivity of the employees in the organisation and how much an employee is attached to his organisation is related to his OCB which he exhibits. This study proposes to interpret and examine the associations between psychological contract and OCB and job security (JS) in the Indian Life Insurance sector so as to raise the light for the managers in Life Insurance sector to improve JS, providing a better experience in terms of psychological contract which will improve their citizenship behaviour. The Life Insurance companies are at a struggle point of retaining their talented manpower as this sector is the budding sector of India which is growing at a rate of 32% annually. For this, promising the JS is the tool in their hand which will directly impact their OCB also and hence their performance will also boost up. Data was collected from 288 full time employees of private life insurance companies and then structural equation modelling was applied to study the relationship. The results demonstrate the positive and significant relationship of JS and PCF on the OCB in the private life insurance sector.

DOI: https://doi.org/10.21863/ijbri/2024.12.1.001

Keywords: Indian Life Insurance Industry, Job Security, Organisational Citizenship Behaviour, Psychological Contract Fulfilment and Structural Equation Modeling

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