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A Study on Consumers Adoption Intention for Digital Wallets in India

International Journal on Customer Relations

Volume 6 Issue 1

Published: 2018
Author(s) Name: Satadruti Chakraborty, Dipa Mitra | Author(s) Affiliation: M.Phil Student, Indian Inst. of Social Welfare & Business Mgt., Mgt. House, Kolkata, West Bengal.
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Abstract

The purpose of the present research study is to find out whether customer demographics influence adoption intention for e-wallets in India and to identify the parameters that are most important in predicting consumers’ adoption intention and whether the market can be segmented into different customer groups. The regression model showed an impressive amount of variance explained for adoption intention (R2 =81.7%) and cluster analysis helped to reveal three different customer segments with their different set of criteria. The above findings will help digital wallet companies to have a better and clear understanding of factors that influence the adoption decision of Indian consumers concentrating particularly on the parameters that influence end-users to adopt their services.

Keywords: E-Wallet, Adoption Intention, Regression, Cluster, Anova

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