KLEs Institute of Management Studies and Research, BVB Campus, Vidyanagar, Hubli, Karnataka, India.
Abstract
This research paper conducts a comprehensive SWOC (Strengths, Weaknesses, Opportunities, and Challenges) analysis of Swiggy, a leading online food delivery service in India, to evaluate its operational strategies, market positioning, and future growth prospects within the highly competitive food delivery industry. Utilising a theoretical framework that integrates business management theories with digital marketing strategies, the study systematically assesses how Swiggy leverages its strengths and opportunities to mitigate weaknesses and navigate challenges in the Indian market. The analysis draws on a variety of sources, including industry reports, consumer behaviour studies, and digital commerce trends, to offer insights into Swiggy’s business model, customer engagement tactics, technological adoption, and sustainability practices. Findings suggest that Swiggy’s robust logistic network, strong brand equity, and innovative technology stack stand as its critical strengths, while it faces significant challenges in terms of operational costs and competitive differentiation. Opportunities for expansion into lesser-tapped markets and leveraging emerging technologies such as AI for personalised customer experiences are highlighted. Conversely, the analysis identifies vulnerabilities related to dependency on external food providers and the dynamic regulatory landscape. This paper contributes to the literature by providing a nuanced understanding of the factors influencing the success of online food delivery services in India and proposing strategic recommendations for Swiggy to sustain and enhance its market leadership. The study not only enriches the academic discussion on digital platform scalability in emerging economies but also offers practical insights for practitioners in the fast-evolving online food delivery sector.
Keywords: SWOC Analysis, Swiggy, Online Food Delivery Services, Indian Market, Operational Strategies, Market Positioning, Future Growth Prospects, Business Management Theories, Digital Marketing Strategies
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