An Analysis of Buying Behaviour of Indian Consumers during the Pandemic COVID-19

Abstract

The COVID-19 pandemic has elicited individuals’ psychological defence mechanisms, resulting in a heightened sense of prudence in purchasing behaviour. Consumers exhibit not just an increased sensitivity to prices but also an elevated expectation for superior quality and greater product reliability. When it comes to purchasing items, people prioritise the quality of the products they buy. The surge in online shopping activities has concurrently heightened consumers’ inclination to divulge their personal information. COVID-19’s impact on consumers around the world has profoundly affected both their behaviour and their demand. The COVID-19 epidemic has radically altered the global landscape. Individuals are adopting distinct lifestyles, making purchases in unique ways and exhibiting altered patterns of thinking. The aim of the study article is to analyse the extent to which the purchasing behaviour of customers has been altered as a result of the epidemic. The primary objective of this study is to examine how the global pandemic has impacted customers’ purchasing behaviours.

Keywords: COVID-19, Consumer Behaviour, E-Commerce, Indian Retail Market

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