Cultivating Customer Loyalty in the Digital Age: Strategies, Challenges and Best Practices for Businesses

Abstract

This research delves into digital service acceptance in the UAE, scrutinising variables like digital technology adoption, customer engagement tactics and data-driven personalisation. Through arduous data analysis, these variables reveal significant positive impacts on both customer satisfaction and loyalty, emphasising the pivotal role of seamless integration and tailored communications in fostering customer contentment and allegiance. The study advocates for longitudinal research to capture evolving digital trends and behaviours, recognising the need for broader cultural representation in future investigations. The outcomes not only provide valuable insights into the dynamics of digital service acceptance but also underscore the importance of strategic digital integration and personalised engagement in building enduring customer loyalty. This research sets the stage for future investigations to deepen our understanding of evolving trends and further contribute to the dynamic landscape of digital service interactions.

Keywords: Customer Engagement Tactics, Customer Satisfaction, Data-Driven Personalisation, Digital Technology Adoption, Customer Loyalty

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