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Exploring the Dynamic Linkages between Social Media and Present Marketing Practices

International Journal on Customer Relations

Volume 7 Issue 1

Published: 2019
Author(s) Name: Aniruddh Vijay, Apoorva Srivastava | Author(s) Affiliation: Assistant Professor, Institute of Business Management, GLA University, Mathura, Uttar Pradesh, India
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Abstract

At present, social media contributes a wider role in the marketing and promotion of brands. It has been transformed into a key for success. There are lots of marketing practices which has been incorporated by well-known brands to remain ahead in the market. Facebook, WhatsApp, Twitter, Snapchat, Blogs, etc. are some of the important social media platforms which are generally used by all the existing brands. In this research paper, researchers have figured out the various social media platforms to explore its linkages with present marketing practices. For this purpose, researchers have collected data from various secondary sources like, research papers, reports, magazines, newspaper articles and others. A researcher has figured out that it is almost impossible to design a marketing strategy without considering the dynamic role of social networks.

Keywords: Marketing Practices, Social Media, Marketing Strategies and Dynamic Role

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