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Factors Affecting Buying Behaviour in the Purchase of Residential Property: A Factor Analysis Approach

International Journal on Customer Relations

Volume 6 Issue 2

Published: 2018
Author(s) Name: Yogesh Kumar, Utkal Khandelwal | Author(s) Affiliation: Assistant Professor, Management Department, GLA University, Uttar Pradesh, India.
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Abstract

Purpose: The main objective of this study is to find the relative importance of the various criteria that home buyers consider while evaluating the available alternatives. This study also attempts to categorize these variables into factors. Methodology: This is a descriptive research in which non-disguised and structured questionnaire having closed-ended questions. It was administered to collect data from the respondents. Findings: It was found in the study that financial factors are given the highest consideration while evaluating the alternatives by the residential property buyers. The variables could be grouped into six factors.

Keywords: Residential Property Buying, Factors Affecting Home Buying Decision, Factor Analysis

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