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Investigating Occupation-Wise Perception of Customers Towards Access to Cooperative Banking Services

International Journal on Customer Relations

Volume 4 Issue 1

Published: 2016
Author(s) Name: Neetu Andotra, Tarsem Lal | Author(s) Affiliation: P.G. Dept. of Commerce, University of Jammu, Jammu & Kashmir, India
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Abstract

The present paper aims at investigating the occupation-wise perception of customers towards access to cooperative banking services. The study is both expressive and evaluative in nature. In order to investigate the perception of customers towards access to cooperative banking services, both primary and secondary data has been collected. The primary data have been collected from 540 customers of cooperative banks operating in three northern states of India i.e J&K, Himachal Pradesh, and Punjab. The technique of factor analysis has been used through SPSS (version 17.00) with Principal Component Analysis along with varimax rotation for summarisation of the total data into minimum factors. Secondary information was collected from published sources i.e books, journals, files, cooperative bulletins, organizational reports, annual drafts of Planning and Statistical Department (Government of J&K, Himachal Pradesh, and Punjab), RBI reports, magazines, and Internet. ANOVA has been applied for data analysis. The results of the study shows that there exits significant means difference between perception of customers towards access to Cooperative banking service.

Keywords: ANOVA, SPSS, Varimax Rotation, RBI, Banking Services, Access, Perception

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