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Satisfaction of Internal Customer in Higher Education- A Case Study of Jharkhand

International Journal on Customer Relations

Volume 3 Issue 1

Published: 2015
Author(s) Name: Praveen Srivastava | Author(s) Affiliation: HOD (I/c), Department of HMCT, BIT Mesra, Ranchi, Jharkhand, India
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Abstract

Academician can be considered as internal customers of any educational institute and students can be considered as their external customers. Higher satisfaction level of internal customer will in turn result in higher satisfaction of external customer. This higher satisfied external customer are students with better understanding and broader vision. Alternatively, unsatisfied internal customer means academician who are not satisfied with their profession or life. Hence, the teaching-learning process will be hampered as an unsatisfied academician will fail to give his/her 100 percent in the process. Satisfaction can be achieved, if the academician have a better work-life balance. Work-life balance can be defined as satisfaction and good functioning at work and at home with a minimum role conflict. On this backdrop, the present research paper is an attempt to find satisfaction level of internal customer in higher education i.e. academician in Jharkhand with the help of Satisfaction with life scale model of Diener, Emmons, Larsen & Griffon (1985).

Keywords: Work-Life Balance, Satisfaction with Life, Internal Customer, External Customer

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