Assistant Professor in Commerce, Government National College, Sirsa, Haryana, India.
Abstract
Indian women are awakening now, thanks to education, and are changing their roles from house to office. Now, women want to earn well, and save and invest what they earn. Earlier, investment decisions were taken by her spouse, but now she is taking an interest in investment avenues. This paper discusses the investment patterns of working women in India. In this paper, descriptive and analytical research design has been used to gain a better understanding of the requirement and significance of investment avenues among working women of both public and private sectors in Punjab. For the purpose of the study, a total of 480 female respondents, 95 respondents from highly populated cities, according to Punjab census (2011), i.e., Amritsar, Ludhiana, Gurdaspur, Jalandhar, and Patiala, have been included. The sampling unit consists of working women from banks, colleges, and other professional firms. In this study, factor analysis has been used for analysis of data by considering socio-demographic characteristics. It is concluded that National Saving Certificate is preferred as a safe and low-risk investment avenue by working women in India. The commodity market is preferred as a high-risk investment avenue, while gold/silver is preferred as a traditional investment avenue by working women in India.
Keywords: Investment Pattern, National Saving Certificate, Factor Analysis, Investment Avenues
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