The Investment Behaviour of Small Investors in Stock Market: A Survey in Hong Kong
Published: 2013
Author(s) Name: Tai-Yuen Hon |
Author(s) Affiliation: Department of Economics and Finance, Hong Kong Shue Yan University, Hong Kong, China.
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Abstract
This paper investigates the behaviour of small
investors in the Hong Kong stock market. The survey’s
observation period covers the Chinese government
“through train” program and sub-prime mortgage crisis
of 2006-2008.The survey was conducted between
October and November 2008. We attempt to identify
and analyse the key factors that capture their behaviour
in the Hong Kong stock market. The data were collected
from 1,199 respondents via a questionnaire survey.
Our study enhances our understanding of behavioural
finance in the setting of an Asian financial centre, Hong
Kong.
Keywords: Behavioural Finance, Small Investors, Stock Market, Hong Kong.
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