An Empirical Study of Tourists Satisfaction in the International Pushkar Fair

Abstract

Indian tourism industry is at the boom and foreign tourists are finding Indian culture very fascinating. A number of cultural and religious events like fairs and festivals are celebrated in India which attracts a large number of foreign tourists. Therefore, in order to assist tourism agency it is important to measure tourists satisfaction from such events. The present study measures tourists satisfaction with an event and their intention to revisit or recommend to others. International Pushkar fair 2013 was taken as case study for this paper. The satisfaction derived from the various competitions which were organised for them were also analysed. A structured questionnaire was used to seek responses from the tourists after the completion of the fair when they were about to leave for their original destinations. The results indicate that the tourists were very satisfied with their stay in Pushkar and they enjoyed all the competitions which were organised for them. They have an intention to revisit or recommend Pushkar fair to others. In the present paper the researcher has put forth the results of the fair in detail.

Keywords: Tourists, Fair, Satisfaction, Destination, Pushkar

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