Comparison of Service Quality Perceptions of Chinese Tourists Visiting Golden Triangle in India
Published: 2014
Author(s) Name: Mohinder Chand, Sunil Kumar |
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Abstract
Tourism industry has grown steadily over the last decades and has been playing a pivotal role in the overall economy of the world. During recent years numerous tourism firms have entered into tourism marketplace and have brought with them the concept of having better delivered services. Further, given the rapidly changing profile of travellers, in terms of their nationality, this study investigates Chinese tourists service quality perceptions visiting Golden Triangle in India. The results from the regression analysis suggest that Chinese tourists overall satisfaction is primarily derived from the value. This study is strategically and managerially important to the Indian tourism industry. Using the results of this study, tour operators can focus their efforts to provide quality services and facilities that their customers perceive as
being important and as having high value.
Keywords: Chinese Tourists, India, Service, Quality, Tourism
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