Corporate Social Responsibility in Indian Tour Operation Industry

Abstract

Today, corporate social responsibility (CSR) has become increasingly pivotal in tourism because tourism companies have to take their responsibility for the impacts produced by their actions and contribute to sustainable development. This has become imperative for tourism businesses that they should implement strategies for being responsible towards social, economic and environment aspects. In the past two decades, corporate social responsibility (CSR) in tourism management has been the primary subject of research among the academicians. However, most of the studies have focused on macro level approaches. To conduct well established grounded body of knowledge developing models/approaches a greater critical engagement with mainstream thinking on CSR is required as well as greater conceptual and methodological sophistication in travel and tourism. Therefore, this study aims primarily to understand the literature towards CSR in tourism industry context and identify main corporate social responsibility practices used in the Indian tour operation Industry.

Keywords: Tour Operation, Industry, CSR, India

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