Enterprise Resource Planning Systems Implementation in Online Travel Agencies

Abstract

Enterprise Resource Planning (ERP) is one of the Information Technology (IT) tool which has drawn the attention of leading business strategists across the globe due to its capacity to offer strategic and operational benefits. Enterprise Resource Planning Systems (ERPS) ensure effective integrated application systems to support accurate and reliable information networks. In fact, there are many advantages of implementing an ERP systems namely streamlining of the different processes and workflows, data storage and sharing, improved efficiency and productivity levels, better tracking and forecasting, lower costs, improved customer service etc. (Garg and Venkitakrishnan, 1999). An ERP system supports the business system that maintains a single database for a variety of business functions such as Manufacturing, Supply Chain Management, Financials, Projects, Human Resources and Customer Relationship Management. ERPS have become the de facto standard for large and mid-sized organizations to run all their major functional and process operations. The present paper is to conduct a study on understanding the relevance and applications of the ERP systems implementations in online travel agencies from the supply side perspective incorporating the opinions of the decision makers/managers representing the key online travel organizations having higher applications of ERP systems. The study finally measures the level of Enterprise Resource Planning systems implementation and explores its factors in online Travel Agencies.

Keywords: Enterprise Resource Planning Systems, Online Travel Agencies, Supply Chain Management and Customer Relationship Management

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