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Floating Markets: Balancing the Needs of Visitors as a Tourist Attraction and Locals Way of Life. A Case Study of Talingchan Floating Market, Bangkok Thailand

International Journal of Hospitality and Tourism Systems

Volume 7 Issue 2

Published: 2014
Author(s) Name: Adarsh Batra | Author(s) Affiliation: Faculty, Graduate School of Business, Assumption University, Bangkok, Thailand.
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Abstract

A floating market in Bangkok and its vicinity in the Thai Central plains is usually packed as a tourism product that offers visitors an opportunity to experience local ways of life as in the past. An interview and observation were carried out on September 29, 2012 to get the opinion of international, local visitors and local vendors about Talingchan Floating Market. The Talingchan floating market attracts the locals, families, students and international visitors. Results based on observation and analyses of interviews indicate that Talingchan floating market is an authentic canal-side community market, not a thematic floating market village. The results generated a snapshot of both visitors and community sentiments with understanding of the triple bottom line effects of tourism on Talingchan floating market. There is a clear demonstration of the linkage between tourism and canal side community that has played important role in reducing poverty in the area and dispersion of tourism earnings to local community. The researcher sees the markets potential to develop further provided fresh challenges are adequately addressed without damaging culture and environment by making necessary changes to present it as an attractive tourist attraction and to ensure its future sustainability.

Keywords: Floating Market, Talingchan, Sustainability, Tourism, Local Community

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