Hotel(s) Care for Local Community

Abstract

Hotel’s care for the community is a developing phenomenon, which has expanded considerably throughout the world in the recent years. It reflects the mutual relationships between hotels and social organizations that generate new opportunities. However, at the same time, it involves unique difficulties and challenges. In this paper, I intend to study the influence of hotel’s care for local community’s welfare based on triple-P (potential, placement, and protection) formula as the indicator with the use of explanatory survey method. Firstly, the finding of this analysis indicates that Four Seasons Hotel in Ubud has implemented triple-P formula with a sufficient category of 62.2%. Secondly, the analysis of impact on each variable of the triple-P indicators resulted in 39.4% from potential variable, 24.27% from placement variable, and 6.8% from protection variable. The total impact values of overall indicators were 70.47%. The remaining 29.53% was the outer factor which also influenced the local community welfare, but it was not analysed (epsilon). In conclusion, based on the triple-P formula in a practical way, the higher a hotel’s care suggests the higher local community’s welfare.

Keywords: Hotel, Community, Care and Welfare

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