Impact of Attributes of Indian Cuisine on Overall Satisfaction of Foreign Tourists

Abstract

Food is an integral part of a tourist’s travel experience. Tourists have acquired a multidimensional approach to augment their food experiences. For tourists, various dimensions that determine overall satisfaction through food experiences are local gastronomic offerings, dining atmosphere, food quality and price, with food quality being the most significant element. The present study aims to examine the impact of attributes of Indian cuisine on overall satisfaction of the foreign tourists visiting India. A total of 432 foreign tourists who visited India responded to a self-administered questionnaire. To test the research hypothesis, the methodology of stepwise multiple regression models was used. The findings of the study reveal that fast and efficient food service of the restaurants, sufficient portion size of food items and value for money are the attributes that facilitate memorable culinary experience. Apart from this aroma, taste and flavor of traditional food items also creates a memorable positive food experience. The study also concludes that all these attributes significantly contribute towards achieving overall satisfaction based on the culinary experience of foreign tourists.

Keywords: Indian Cuisine, Satisfaction, Foreign Tourists, Food Experience, India

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