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Impact of COVID-19 Pandemic on Beach Tourism in India

International Journal of Hospitality and Tourism Systems

Volume 15 COVID-19 Issue

Published: 2022
Author(s) Name: Joby Thomas, Supriya Kujur, Rina Daline | Author(s) Affiliation: School of Business and Management, Christ (Deemed to be University), Bangalore, Karnataka, India.
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Abstract

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COVID-19 Pandemic has a profound Impact on the Indian tourism sector, especially on beach tourism. Research shows significant changes in the pattern of the ecological terrain of coastal areas and on the community dependent on tourism business and marine life, due to the imposition of lockdown for several months. The paper discusses the change in behavioral patterns of people during Pre and Post COVID-19 for visiting any beach destination in near future in terms of preferences in accommodation, selection of beaches based on crowd and other factors that will be considered in post pandemic days. This study brings out various key indicators shaping the pattern of beach holidays in the future based on the survey conducted among tourists belonging to youth population. The survey considered the tourists preferences of visits and factors they would look upon to choose beach holidaying in the Post COVID-19 years. The influence of the pandemic on quality of beaches, visitors’ willingness to visit beaches in future, Post Pandemic opportunities and strategies of destinations for shaping tourism further have also been examined.

Keywords: Beach Tourism, Coastal Tourism, Marine Life, Accommodation, Social Distancing, Travel Preferences, COVID-19

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