Indicators of Travel Purchase Decision
Published: 2024
Author(s) Name: Garima Mathur, Ankit Agrawal, R. A. Sharma |
Author(s) Affiliation: Prestige Institute of Management & Research, Gwalior, Madhya Pradesh, India.
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Abstract
Tourism is one of the important activities of human life which helps to overcome an individual from hectic schedule or boredom and gives leisure and pleasure. Tourism demand is better known as Travel Purchase Decision depends on various factors like Perceived Risk, Personal Factors, and Knowledge of the destination. Many pieces of research based on these factors have been done earlier but not in the tourism sector. It is one of the prime reasons to conduct this research in the Gwalior region. This study examined the impact of Perceived Risk, Personal Factor and Knowledge of Destination on Travel Purchase. The 5 points Likert scale-based questionnaire was filled with online and offline users in the Gwalior region and applied tests like Reliability and the Univariate ANCOVA. By the study, it has been found that the Perceived Risk and Knowledge of Destination have a significant impact on Travel Purchase Decision whereas Personal Factors have no significant impact.
Keywords: Tourism Research, Tourism Demand, Perceived Risk, Personal Factor, Knowledge of Destination and Travel Purchased Decision
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