Navigating Uncharted Waters via Web Search Trends: The Impact and Recovery of the Pacific Tourism Industry Amidst the COVID-19 Pandemic
Published: 2024
Author(s) Name: Anal Kumar, Anupriya Narayan, Vishal Sharma, Monesh Sami, Shaneel Chandra |
Author(s) Affiliation: Department of Computer Science and Information Systems, Fiji National University, Nadi, Fiji.
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Abstract
The Tourists’ regular leveraging of web searches on Pacific tourism industries in Fiji, indicates insights into macroeconomic behavior during and after the devasting pandemic lookout. In this research, the authors adopted a method of quantitative research to collect and analyze numerical data to identify patterns, relationships, and trends among web search results on accommodation bookings in the Pacific. Statistical examination of tourist web search trends transcends interpretation of tourist preferences, and decision-making processes in the travel and tourism industry. Web search trends during the pandemic have significantly dropped for accommodation bookings in the Pacific. The impact of the pandemic on the tourism industry in the Pacific has been severe, still, there are signs of recovery as Pacific countries slowly reopen their borders and implement travel bubbles with neighboring nations. The industry is expected to recover gradually, but it may take several months before tourist accommodation bookings and web searches return to a stable level. This paper highlights the severe impact of the pandemic on the Pacific tourism industry. It discusses prospects for recovery as countries work towards reopening and revitalizing tourism sectors by optimizing search algorithms and user experiences.
Keywords: Web Search, COVID-19 Impact, Fiji Resorts
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