Novelty Vs Familiarity: Identification of Satisfaction and Loyalty in Context of Visitors Perception
Published: 2023
Author(s) Name: Garima Mathur, Richa Banerjee, Ravindra Pathak, Priyanka Goswami |
Author(s) Affiliation: Prestige Institute of Management, Department for Management, Gwalior, Madhya Pradesh, India.
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Abstract
Tourism has gained importance in the recent decades and youth is more concerned about the destinations to be visited. There are two classes of tourists. One, who want to explore new places and others who visit same places they are already familiar with. However, both types of destinations need to provide satisfaction in order to attract tourists in future. The study aimed at studying the opinion towards newness as well as familiarity with tourist places to measure their revisit intentions. The respondents were contacted personally and data was collected from the people came to visit Gwalior and nearby cities for various purposes. The respondents were contacted at tourist places of the city. The respondents were from all over the country and abroad. The modified and standardized questionnaires were adopted to measure responses on an equal interval scale. In order to attain responses from various respondents a care has been taken that 65% responses were taken from tourists belonging to different countries and 35% were Indian tourists from various cities. Being historical city, Gwalior, Agra and Jhansi solved purpose of study regarding collection of data from variety of respondents. The results support the notion that novelty and familiarity affects tourist’s satisfaction.
Keywords: Tourist, Satisfaction, Familiarity, Destination Loyalty and Novelty
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