Smart Technology and its Influencing Factors in Room Division Department of Selected Five Star Hotels of National Capital Region (NCR), India

Abstract

This study investigates the different smart technology applications used in hotels and factors influencing the adoption of smart technology in the hotel industry, specifically in India, a developing country. The objective of this study is to identify the use of various smart technologies and the factors that influence the adoption of these technologies in five star hotels of Delhi NCR, India. For this aim, a questionnaire was developed and sent to the general managers of hotels in Delhi NCR, India, to collect data and verify the research hypotheses. A sample size of 300 hotels was used. The smart technology adoption in the current study presented through the existence and operational use of 26 different smart technology applications in room division department in selected five star hotels in NCR of India. From the descriptive analysis, it is assessed that 18 smart technology variables with high perception mean (more than 3.5) indicating regular use of smart technology applications. For accomplishment of second research question, research contains 12 independent variables under three broad categories – technological factors, organizational factors and environmental factors. The results of data using regression analysis indicate that technology infrastructure, compatibility, relative advantage, top management support, and social influence are important determinants of adoption.

Keywords: Smart Technologies, Adoption Factors, Hotel Industry, Developing Countries

View PDF