Strategic Performance Measurement Toward High Performance Organizations of Local Hotel Businesses in World Tourism Destination Context: Case Study in Samui Island, Thailand

Abstract

This research has 3 main objectives: (1) To study strategic performance measurement (SPM) and high-performance organizations (HPO) of the local hotel businesses. (2) To study the importance of clarity of strategy and goal setting affecting the SPM and HPO of the local hotel businesses. And (3) To propose the models in developing SPM for HPO of local hotel businesses. Questionnaires have been sent to 352 people of the local hotel businesses whose owners are Thais and are not chain hotels, accredited with no less than 3 standard stars, and operated in Samui island, Thailand. The data are then analyzed using regression analysis. The result of the hypothesis test on the relation between factors affecting HPO of the local hotel businesses shows that clarity of strategy and goal setting factor, SPM factor i.e. learning and development measure variables, and social and environment measure variables affect the HPO. All of the variables can help explain the HPO of the local hotels by 67.4% with significant statistical implications. The factors that affect or are most powerful in predicting changes in HPO of the local hotels are learning and development measure, clarity of strategy and goal setting, and social and environment measure respectively. Findings should be useful for local hotel managers who aim to enhance the HPO that will increase the competitive advantage.

Keywords: Strategic Performance Measurement (SPM), High Performance Organization (HPO), Local Business Hotel

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