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The Impact of Restaurant Noise on Customers’ Dinning Experience in Kowloon, Hong Kong

International Journal of Hospitality and Tourism Systems

Volume 3 Issue 1

Published: 2010
Author(s) Name: Dan Musinguzi
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Abstract

The purpose of this research is to answer two important questions that seem to have been neglected by many hospitality researchers. First, what is the impact of restaurant noise on the dining experience? Second, how do customers cope with noise? To answer these questions, data were collected through in-depth interviews and observations using a convenient sample of twenty customers in eight Chinese restaurants in Hong Kong. The findings indicate that noise negatively affects customers’ dining experience by lowering their interest in food. Also, noise limits customers’ socializing activities. Early-Late-Away and earphones are the strategies customers employ in order to cope with restaurant noise. Therefore, restaurateurs need to create quiet and relaxing environments if repeat visits are to be realized. Keywords: Restaurant Noise, Dining Experience, Customer

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