The Influences of the Secondary Destination Image on Evaluative and Loyalty Factors
Published: 2024
Author(s) Name: Ghimire Anil |
Author(s) Affiliation: University of Marketing and Distribution Science
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Abstract
Previous research regarding the influence of destination image on tourist behaviour, their relationships with an evaluation factor (i.e. perceived value, satisfaction), and loyalty have not been thoroughly investigated with a cognitive-affective approach. Consequently, the aim of the study was to examine the influences of secondary destination images on tourist behaviour from a cognitive-affective perspective. The results show that the evaluative factor is more affected by the affective state of the secondary destination image than the cognitive aspects.
Keywords: Secondary Destination Image, Perceived Value, Satisfaction, Loyalty, Mt. Everest
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