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The Relationship Between Business Environment and Corporate Strategy: Evidence from Indian Hotel Industry

International Journal of Hospitality and Tourism Systems

Volume 6 Issue 1

Published: 2013
Author(s) Name: Mohinder Chand, Sanjana | Author(s) Affiliation: Authors are related to Dept. of Tourism and Hotel Management, Kurukshetra University, Kurukshetra
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Abstract

Organizations from hotel sector are increasingly embracing the practice of corporate strategy in anticipation that this will translate to improved performance. Corporate strategy represents the way a firm plans to deploy its resources and to use its capability to achieve its goals. Recent research has pointed out the important role of the business environment on the corporate strategy choices by organizations. However, most of the researches have been conducted in advance economies. This paper extends the research on business environment and corporate strategy by presenting results from an emerging economy. Using data collected from hotels in India we demonstrate that in an emerging economy concerns about the environmental dynamism is the factor with the strongest influence on corporate strategy choice.

Keywords: Corporate Strategy, Business Environment, Emerging Economy, Hotel, India

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