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Toward Developing a Model to Examine the Effect of Cognitive Image, Affective Image on Visiting Intention within Destination Attributes

International Journal of Hospitality and Tourism Systems

Volume 17 Issue 4

Published: 2024
Author(s) Name: Bashar Alhaj Mohammad | Author(s) Affiliation: Tourism and Hotel Management, Faculty of Business at Jazan University, Saudi Arabia.
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Abstract

Tourist destination image has arisen as a prominent issue in tourism literature. Creating a positive image of the destination very significant for destination managers to develop destination attributes. The main objective of this study is to examine the impact of cognitive image, affective image and destination attributes on visiting intention. Structural Equation Modeling (S.E.M.) used to analyze the data. Among of 480 respondents that collected from foreign tourists in Jordan. Finding indicated that cognitive image and affective image have strongly affected on visiting destination. Additionally, the results reveal that destination attributes play a mediating role in the relationship between destination image and intention to revisit.

Keywords: Cognitive Image, Affective Image, Destination Attributes

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