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Urban Consumers Preference for Organised and Unorganised Food Retailing in the State of Jharkhand, India

International Journal of Hospitality and Tourism Systems

Volume 7 Issue 2

Published: 2014
Author(s) Name: Abhinav K. Shandilya | Author(s) Affiliation: Asst Prof,Dept Hotel Mgt and Catering Tech, Birla Inst of tech, Mesra,Ranchi,Jharkhand, India.
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Retailing is the last stage of distribution channel where the retailer keeps the stock for the end use consumers. India has a huge population which gives a wide scope to the retailing business. In retailing, there are many sectors and food retailing/food and grocery retailing is one of them. The food retailing sector is unique in its nature as it has consumers from all the segments of society. Initially food retailing was a family owned business but later it has gone through a sea change. These small traditional shops come under the category of unorganized food retailing. Now, the big corporate houses are in the business of food retailing which provides many frill services with quality products. These shops come under the category of organised food retailing. However, the market share of these corporate houses owned food retail chains is in single digit. The present study is an attempt to find the consumers preference for organized food retailing and unorganized food retailing. The study focuses on the retail attributes which are considered while selecting a retail shop by the consumers. Also, the study has highlighted the retail attributes of organised food retailing and unorganized food retailing which provides an edge to one over another.

Keywords: Food Retailing, Consumer Preference, Urban Consumers of Jharkhand

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