Attitude- Intention Linkage: Impact of Gunas on Attitude & Intention of Piracy & Privacy Intrusion
Published: 2008
Author(s) Name: Nivedita Debnath & Kanika T. Bhal
Locked
Subscribed
Available for All
Abstract
The present paper looks at the
ethical issues related to intrusion
of privacy and software piracy, and
tries to explore the relationship
between attitude (perceived
ethicality) and intention
(likelihood) of indulging in these
activities. The paper explores the
impact of the personality factors
that influence individual attitude,
which, in turn, influences
individual intention. The paper
looks at a personality construct
called Gunas, which has been
identified, in traditional Indian
literature as descriptive of ethical
behaviour.
Keywords: Piracy & Privacy, Attitude
View PDF