Book Review
Published: 2011
Author(s) Name: P.C. Bansal, M.S. Ramanujam
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Abstract
1. FROM JUGAAD TO SYSTEMATIC INNOVATION: THE
CHALLENGE FOR INDIA by Rishikesh T. Krishnan, The
Utpreraka Foundation, Bangalore, 2010.
2. MARKETING TO RURAL CONSUMERS:
UNDERSTANDING & TAPPING THE RURAL MARKET
POTENTIAL by Sanal Kumar Velayudhan & Guda Sridhar, Excel Books, pp 365
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