Corporate Social Responsibility:The Mahindra Way
Published: 2009
Author(s) Name: Nikita Singh
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Abstract
Corporate Social Responsibility
(CSR) has always been an integral
part of the vision of the Mahindra
Group and the cornerstone of their
core value of Good Corporate
Citizenship. The Group believes
that CSR is an opportunity and a
privilege. The Group’s approach
goes far beyond managing
corporate image. CSR received a
major boost in 2005 when the
Group celebrated its 60th
anniversary by pledging 1% of its
annual profit after tax to social
activities every year, as a way of
thanking the nation and its
stakeholders for 60 years of trust,
reveals this case study.
Keywords : CSR at Mahindra, Social responsibilities
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