CSR- A Business Opportunity
Published: 2009
Author(s) Name: Sanjeev Gupta & Nidhi Sharma
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Abstract
CSR is not a cost centre but an
effective management tool with
multi-dimensional benefits. CSR
offers a new way to look at the
relationship between business and
society that does not treat
corporate growth and social
welfare as a zero-sum game.
Grounding CSR in the values,
purpose and strategy of the
business and treating it in
entrepreneurial fashion is the way
forward. CSR is an opportunity in
the offering, argues the authors.
Keywords : CSR an effective management tool
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