CSR and Diversity as Online Signals to Attract Prospective Employees
Published: 2020
Author(s) Name: Rama Shankar Yadav, Praveen Ranjan Srivastava, Prajwal Eachempati, Sweta & OP Chaudhary |
Author(s) Affiliation: Shri Agrasen Kanya PG College, Varanasi, UP
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Abstract
Although the impact of online medium to
attract prospective employees is well documented
in literature, very little is known
about the relevant information, disseminated
on organizational websites. The
present paper tries to fill this gap through
a content analysis of websites of top 10
global organizations (Dow Jones list) and
top 10 Indian organizations (ET-500 list).
Fuzzy analytical hierarchy process (AHP)
is further used to identify the top four parameters
highlighted by the organizations
on their websites. It was found that organizations
disseminated mainly about their
history, reputation, organizational culture
and CSR. Interestingly websites of Indian
organizations lagged significantly on disseminating
global opportunities and diversity
and inclusion information. In the domain
of talent acquisition the study gives
valuable insights on improvement of their
organizational websites.
Keywords: N.A.
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