Determinants of Talent Retention in BPO Industry
Published: 2012
Author(s) Name: Ravinder Kumar, Ritu Arora |
Author(s) Affiliation: Ravinder Kumar- employed at Jamia Millia Islamia, N.Delhi; Ritu Arora is employed at DAV, Faridabad
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Abstract
Talent retention is a strategic tool
to ensure superior work performance.
Talent retention continues
to top the list of CEOs’ priorities.
Top management focus has
shifted from numbers to quality
and from ‘recruitment’ to ‘retention’.
Low retention is common in
almost all fields but it is certainly
alarming in BPOs. The present
study attempts to unveil the determinants
of talent retention in
BPO (ITeS) industry. The employees
have been found here to append
greater value to
organization’s atmosphere, supportive
top management and
comparative salary structure and
other monetary benefits. BPO
companies should maintain conducive
work environment and
adopt competitive rewards and
recognition policies along with
best of the facilities to help employees
maintain work life balance.
Keywords: N.A.
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