Development of an Integrated Perspective on Strategy Implementation
Published: 2019
Author(s) Name: Som Sekhar Bhattacharyya |
Author(s) Affiliation: Assoc. Prof. of Strategic Management, National Institute of Industrial Engg., Mumbai
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Abstract
Strategy initiatives consisted of
two major components namely
Strategy Planning (SP) and
Strategy Implementation (SI).
Good firm performance can be
achieved because of both good
SP and SI. Extant literature has
been rich in the advocacy of the
need for good SI. However, an
integrated perspective on SI has
been missing. In this work, the
author, based upon contributions
from a varied base of extant literature
in strategic management
(especially on resource based
view, dynamic capabilities, industrial
organization perspective
and stakeholder theory, amongst
others) arrived at an integrated
perspective on SI. This was carried
out through theoretical argumentations
by the author
based upon the extant theoretical
assumptions, axioms and assertions.
Keywords: N.A.
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