Employer Attractiveness: A Comparative Analysis of Professionals and MBA Students Perceptions
Published: 2019
Author(s) Name: Sameer Sudhakar Pingle and Rajwinder Kaur |
Author(s) Affiliation: Assistant Professor at Institute of Management, Nirma University, Ahmedabad
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Abstract
Today every company is competing
for the acquisition and retention of
best talent. The employer attractiveness
plays an important role for the
company to attract potential employees
and retain the current employees.
This study examines the difference
between the potential and current
employees’perceptions along
with the difference between male
and female perceptions.What are important
attractiveness dimensions
aimed by current and potential employees?
The results show that there
is a significant difference amongst
the perceptions of two sets of potential
and current employees and males
and females also.The importance of
the dimensions of attractiveness is
also very different among current
and potential employees. The current
employees value recognition/appreciation
from management; the potential
employees give most importance
to gaining career enhancing experience.
Keywords: N.A.
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