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Employer Attractiveness: A Comparative Analysis of Professionals and MBA Students Perceptions

Indian Journal of Industrial Relations

Volume 55 Issue 1

Published: 2019
Author(s) Name: Sameer Sudhakar Pingle and Rajwinder Kaur | Author(s) Affiliation: Assistant Professor at Institute of Management, Nirma University, Ahmedabad
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Abstract

Today every company is competing for the acquisition and retention of best talent. The employer attractiveness plays an important role for the company to attract potential employees and retain the current employees. This study examines the difference between the potential and current employees’perceptions along with the difference between male and female perceptions.What are important attractiveness dimensions aimed by current and potential employees? The results show that there is a significant difference amongst the perceptions of two sets of potential and current employees and males and females also.The importance of the dimensions of attractiveness is also very different among current and potential employees. The current employees value recognition/appreciation from management; the potential employees give most importance to gaining career enhancing experience.

Keywords: N.A.

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