International Business Managers Perspective of Doing Business with India
Published: 2018
Author(s) Name: Som Sekhar Bhattacharyya, Andrejs Èirjevskis and TatjanaPõlajeva |
Author(s) Affiliation: Associate Professor, Strategic Management Area National Institute of Industrial Engineering, Mumbai
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Abstract
Baltic countries Latvia, Lithuania and
Estonia, former Soviet states, are making
a mark in the world economy. India
is contesting with other emerging
economies to gain market globally
while the Baltic firms are also contesting
with other transitional economies
for gaining market. Given this context,
it is insightful to study how
emerging economy firms are faring in
transitional economies. The authors
conducted primary in-depth personally
administered interviews in Latvia,
Lithuania and Estonia to comprehend
the Baltic business leaders’ views on
Indian firms and Indian market. The
data was thematically content analyzed
based up on which the intensity
and nature of international presence
was explored.
Keywords: N.A.
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